Jose Manuel Salas Anaya

Jose Manuel Salas Anaya is an accomplished professional in the luxury goods sector, currently serving as the Regional Fragrance Product Manager & Merchandiser for Cartier, overseeing fragrance business in the Benelux and Nordics regions since November 2020. Previously, Jose managed jewelry categories for the same regions and developed strategic marketing plans for fragrances in China. Experience includes a tenure as Marketing & Communication Manager at Scotta 1985, where brand strategy was aligned with target markets, and roles at The HEINEKEN Company and TENDAM focusing on market analysis and e-commerce. Jose holds a Master's Degree in International Management & Digital Business from IE Business School, along with multiple degrees in business and marketing from esteemed institutions.