Cartology
Carla Bastone is an experienced marketing professional with a strong background in brand activation and trade marketing. Currently serving as a Senior Marketing Integration Manager at Cartology, part of the Woolworths Group, since July 2019, Carla previously held the position of Integration & Sales Activation Manager. Prior to this, Carla worked at Woolworths Group as a Category Marketing Manager. Carla’s experience also includes several roles at PPG Industries, where the positions held encompassed Channel Marketing Manager ANZ and Brand Activation Manager for both retail and trade. Additionally, Carla contributed to Darrell Lea Chocolate Shops Pty Ltd as a Trade Marketing Manager and began their career at Campbell Arnotts, where roles included Trade Marketing Associate, Category Analyst, and Field Communications Executive.
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Cartology
Cartology is the Woolworths Groups stand alone media business and the exclusive partner to Woolworths Supermarkets and BIG W. Customer behaviour is changing. They have more choices than ever before – both in the way they shop, and how they consume media. With all this choice, it’s making it harder for marketers to reach audiences at scale and grab their attention. But finally in this fragmented world, we can create focus. Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining our rich customer insight with our diverse media channels, we can make sure your brands are being shown to the right customers, at the right place, at exactly the right time. We’ll directly connect your brands with our customers at moments that matter. We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.