Cartology
Mike Tyquin is an experienced executive in the media and communications industry, currently serving as Managing Director at Cartology, part of the Woolworths Group, since May 2019. In addition, Mike holds the role of Chief Executive Officer and previously served as Chief Commercial Officer at Adshel, a leading Out of Home media company in Australia and New Zealand, focusing on strategic development and digitisation initiatives. Prior to these roles, Mike founded Lodestar Media, a consultancy specializing in asset and audience commercialization. Mike's earlier experience includes serving as CEO for both EYE in Australia and New Zealand and EYE Media Asia, where responsibilities encompassed strategic planning and P&L accountability across the region. Mike also contributed as a Director for the Outdoor Media Association and possesses advanced degrees in Marketing and Accounting from the University of Technology Sydney and the University of Wollongong, respectively.
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Cartology
Cartology is the Woolworths Groups stand alone media business and the exclusive partner to Woolworths Supermarkets and BIG W. Customer behaviour is changing. They have more choices than ever before – both in the way they shop, and how they consume media. With all this choice, it’s making it harder for marketers to reach audiences at scale and grab their attention. But finally in this fragmented world, we can create focus. Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining our rich customer insight with our diverse media channels, we can make sure your brands are being shown to the right customers, at the right place, at exactly the right time. We’ll directly connect your brands with our customers at moments that matter. We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.