Cartology
Thomas Kim is a seasoned professional with extensive experience in data and insights management, currently serving as the Head of Data and Insights at Cartology, part of the Woolworths Group, since July 2023. Previously, Thomas held the same title at Shopper from April 2022 to July 2023 and Tonic Media Network from June 2019 to April 2022. Thomas also contributed to APN Outdoor as the Audience Intelligence Manager and Research Analyst from April 2018 to June 2019, and worked at Reader's Digest Association in various capacities, including Advertising Marketing Manager - APAC. Earlier in the career, Thomas was involved as Project Manager at GMI and as Assistant Account Manager at Roy Morgan Research. Thomas holds a Bachelor of Science in Mathematics and Statistics from the University of Technology Sydney.
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Cartology
Cartology is the Woolworths Groups stand alone media business and the exclusive partner to Woolworths Supermarkets and BIG W. Customer behaviour is changing. They have more choices than ever before – both in the way they shop, and how they consume media. With all this choice, it’s making it harder for marketers to reach audiences at scale and grab their attention. But finally in this fragmented world, we can create focus. Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining our rich customer insight with our diverse media channels, we can make sure your brands are being shown to the right customers, at the right place, at exactly the right time. We’ll directly connect your brands with our customers at moments that matter. We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.