Cartology
Xinyuan Y. currently serves as the Head of Strategy, Transformation and Everyday at Cartology, part of the Woolworths Group, starting in December 2023. Prior to this role, Xinyuan Y. worked as a Senior Strategy Manager at WooliesX from November 2021 to December 2023 and gained extensive experience as a Senior Engagement Manager at Strategy& from April 2015 to November 2021. Xinyuan Y. holds a Bachelor's Degree from Boston College, earned in 2014, as well as a Bachelor of Commerce (BCom) in Accounting and Finance from UNSW, completed in 2014. Additional educational background includes GCE A Levels obtained at Raffles Institution from 2009 to 2010.
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Cartology
Cartology is the Woolworths Groups stand alone media business and the exclusive partner to Woolworths Supermarkets and BIG W. Customer behaviour is changing. They have more choices than ever before – both in the way they shop, and how they consume media. With all this choice, it’s making it harder for marketers to reach audiences at scale and grab their attention. But finally in this fragmented world, we can create focus. Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining our rich customer insight with our diverse media channels, we can make sure your brands are being shown to the right customers, at the right place, at exactly the right time. We’ll directly connect your brands with our customers at moments that matter. We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Our point of difference is that we are part of Australia’s largest retailer allowing us to provide unparalleled career opportunities.