Casall
Per Hoelstad has extensive experience in sales management and business ownership within the apparel industry. Since September 2011, Per has held various positions at Casall AB, including Sales Manager for Europe (North) focusing on Russia and the Baltics, Nordic Sales Manager, and Country Manager for Norway. Prior to this, Per worked as an Independent Business Owner at PHD Distribution AS from November 2004 to August 2011, specializing in apparel production, sourcing, and design. Per's earlier career includes serving as Product Manager at Gresvig AS from August 2000 to October 2004 and Nordic Sales Manager at Fila from August 1993 to July 2000.
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Casall
Casall was founded by Carl-Axel Surtevall in 1980 and has grown to become the largest player in the Scandinavian training industry. Casall quickly positioned itself as an up and coming fitness brand in Northern Europe. When the first clothing line was born in a gym in 1984, it was a sign of things to come: a holistic training brand that was to be both visionary and innovative. CASALL PRO is an exclusive total supplier of gym equipment and heavier training tools as well as the official distributor of the world-leading fitness brand Matrix Fitness in Sweden and Norway. Our high performance line of equipment can be found in gyms all over Scandinavia and is known for its quality, forward thinking, and timeless design. CASALL SPORT stands behind our fashionable performance apparel line known for its uncompromising standards for design, functionality and quality that you can wear seamlessly for exercise and life. Not to forget our high quality and innovative equipment line known for its clean Scandinavian design that inspires you to have energizing and effective workouts at home, at work or anywhere. The key to our success is that we have always been at the forefront of technology and dare to explore new horizons, regardless of whether that is new products, training methods or taking environmental responsibility. Pioneering, Innovating, Forward-thinking; Casall is the holistic training brand of today, designed for a better tomorrow. CASALL.COM / CASALLPRO.COM