Laura Heywood

Laura Heywood is a seasoned professional in customer success and account management, currently serving in the EMEA Customer Success role at Cascade since December 2023, where the focus is on strategy execution and team alignment. Prior experience includes leadership positions at Peak, where Laura led the Customer Success team in retail, and held the role of Customer Success Manager, emphasizing AI implementation for business growth. At Auto Trader UK, Laura worked as a Digital Account Director and Digital Sales Account Manager, driving profitability for automotive retailers through strategic consultancy. Laura's earlier career includes roles in digital marketing and international recruitment, complemented by a strong educational background with a 1st class BA Hons degree from the University of Manchester in Linguistics and Anthropology.