Aubrey Ellis

Aubrey Ellis is an accomplished strategist with extensive experience in consumer insights and market research across various industries. Currently serving as a Senior Strategist for Global Consumer and Brand Insights at Caterpillar Inc. since September 2023, Aubrey previously held the role of Insights Lead at Battle Green, focusing on retail branding and positioning for wholesale cannabis products. Prior positions include Director of Consumer Insights for Beam Suntory, overseeing categories such as small batch bourbon and Irish whiskey, as well as multiple senior market research roles at The Kraft Heinz Company, where Aubrey contributed to innovations and strategies for well-known brands. Aubrey started a career in market research at The NPD Group and holds a Bachelor’s degree in Psychology from the University of Michigan.