CBL Group
Damith Shaminda is a marketing professional with extensive experience in brand management across multiple sectors. Currently serving as a Brand Executive for Samaposha at CBL Group since July 2023, responsibilities include category management, sales strategy development, and coordination with various agencies. Prior roles include Brand Executive for Mc currie at Lanka Spice (Pvt) Ltd., focusing on market and competitor analysis, and Brand Associate at D. Samson & Sons (Pvt) Ltd., handling promotions and digital marketing. Earlier experience includes a marketing internship and an audit executive position, providing a diverse skill set in marketing, digital strategies, and financial management. Damith holds a bachelor's degree in Business Management specializing in Marketing from the University of Kelaniya and is currently pursuing a postgraduate degree in Marketing from CIM.
CBL Group
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CBL Group is a Sri Lankan conglomerate specializing in the food industry. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. In the mid eighties the company ventured aggressively into commercial operations and recorded one of the highest growth rates in any industry in Sri Lanka. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development.