CBL Group
Helitha De Zoysa is an experienced brand management professional currently serving as Brand Manager at CBL Group since July 2021, with previous roles including Assistant Brand Manager, Senior Brand Executive, and Management Trainee. In addition, Helitha has contributed to academia as a Visiting Lecturer at the University of Colombo, directing a Diploma Programme in Marketing focused on brand development. Prior experience as a Creative Writer at Sera Idea involved crafting campaigns for major clients such as Bank of Ceylon, Nestle Lanka, and Dimo. Helitha's earlier career included an internship in brand marketing at Nestlé. Educational qualifications include a Bachelor of Business Administration in Marketing from the University of Colombo, a High School Diploma in Marketing from the Sri Lanka Institute of Marketing, a Postgraduate Diploma in Professional Marketing from CIM, and recent studies at Miami Ad School Sri Lanka.
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CBL Group
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CBL Group is a Sri Lankan conglomerate specializing in the food industry. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. In the mid eighties the company ventured aggressively into commercial operations and recorded one of the highest growth rates in any industry in Sri Lanka. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development.