CBL Group
Sachi Fernando currently serves as the General Manager of Marketing at CBL Group, having taken on this role in March 2023. Previously, Sachi had a significant tenure at Unilever from June 2012 to April 2023, advancing through various marketing positions, ultimately leading the Foods and New Businesses categories and driving strategy for the Scratch Cooking Portfolio in South Asia. Notable achievements include winning the People's Hot Beverage Brand of the Year for Laojee at the SLIM Nielsen People's Choice Awards and representing Unilever Sri Lanka in a digital strategy initiative and a training program at Google in Singapore. Prior to Unilever, Sachi gathered experience in brand management and corporate communications at Ceylon Tobacco Company PLC and Hayleys Advantis Limited, respectively. Sachi holds an Associate Membership in Management Accounting from the Chartered Institute of Management Accountants and a Bachelor of Business Administration in Marketing from the University of Colombo.
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CBL Group
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CBL Group is a Sri Lankan conglomerate specializing in the food industry. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. In the mid eighties the company ventured aggressively into commercial operations and recorded one of the highest growth rates in any industry in Sri Lanka. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development.