CBL Group
Upul Kiridena has extensive experience in trade development and sales force automation, currently serving as Trade Development Manager and Sales Force Automation Implementation Lead at CBL Group since June 2003. With a tenure that includes roles such as In-charge of Special Task Force for Strategic Market Dominance and Territory Sales Officer, Upul has demonstrated strong leadership and project management skills. Prior to CBL Group, Upul worked as a Business Development Officer at Tritel Services (Pvt) Ltd. from June 2000 to June 2003 and as a Sales Representative at Family Mates (Pvt) Ltd. in the FMCG sector from June 1999 to June 2000.
CBL Group
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CBL Group is a Sri Lankan conglomerate specializing in the food industry. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care Organization, USA, and the Sri Lankan Government. In the mid eighties the company ventured aggressively into commercial operations and recorded one of the highest growth rates in any industry in Sri Lanka. The success story was the company’s dedication to high quality standards, constant innovation of the product line, aggressive marketing and high focus on research and development.