CCI
Murtaza Abbas is an accomplished marketing professional with extensive experience in leading teams and driving commercial success across multiple sectors. Currently serving as the Head of Group Marketing, New Categories & Commercial Analytics at Coca-Cola CCI since June 2015, Murtaza has previously held key roles such as Group Marketing & Commercial Analytics Director and Marketing Director within the same organization. Prior to Coca-Cola, Murtaza contributed to Procter & Gamble's commercial operations in various capacities, focusing on grooming and beauty categories. Murtaza also served as National Key Account Manager at Abu Dawood Trading Company, where strategic business relationships with major clients were developed. Murtaza holds a Bachelor's degree in Business Administration with a concentration in finance from the Institute of Business Administration.
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CCI
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Coca-Cola Icecek AS (CCI) is a Turkey-based company engaged in the bottling and distribution of alcohol-free beverages in Turkey, Pakistan, Central Asia and the Middle East. The Company bottles and distributes a number of The Coca-Cola Company brands of soft drinks and beverages, including Coca-Cola, Coca-Cola Zero, Coca-Cola Light, Fanta, Sprite, Cappy, Sen Sun, Powerade, Burn and Gladiator. Also under the agreement signed with Schweppes Holdings Limited, the Company has the exclusive right in Turkey, Kazakhstan and Jordan to sell and distribute beverages under the Schweppes trademark. CCI operates production facilities in different regions of Turkey as well as abroad. CCI also holds interest in Turkmenistan Coca-Cola Bottlers Ltd., CC Beverage Limited, the Coca-Cola Beverages Pakistan Ltd. and Azerbaijan Coca-Cola Bottlers Limited in Azerbaijan, among other.