CEA
Paul Barry is an experienced leader in sales and marketing within the heavy machinery and agricultural equipment sectors. Currently serving as General Manager - Dealer Network at CEA since July 2022, Paul has previously held key positions such as National Sales Marketing Manager at ASV Sales & Service and General Manager Sales Marketing at Kentan Machinery. With a long tenure at Landpower Holdings Ltd as General Manager, Paul played a vital role in supporting the CLAAS Harvest Centre retail dealership network and managing extensive brand partnerships. Prior experience at Kubota Australia includes significant roles with achievements in securing national contracts and successfully delivering an ERP project, showcasing expertise in business management and operational efficiencies. Paul holds an MBA from Monash University.
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CEA
CEA is a leading distributor for world-renowned capital equipment brands. We distribute JCB, Atlas Copco, Ditch Witch, and Dynapac products. We supply our diverse range of equipment to industries such as construction, agriculture, government, defence, waste management, mining and civil works. CEA is a privately owned business with 5 branches, over 70 dealer outlets and more than 170 employees. We provide sales, parts and service Australia-wide through our network of branches and dealers. The trusted relationships that we have built with our communities, customers, dealers and employees continue to create shared successes. PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.