Cedar
Florian Otto is a highly experienced entrepreneur and executive in the healthcare industry, currently serving as the CEO and Co-Founder of Cedar Inc. since April 2016, where the focus is on improving patient experiences in healthcare. Prior to Cedar, Florian held the position of VP of Sales at ZocDoc from August 2012 to December 2015, overseeing a large commercial department and transforming sales strategies. As the Founder and CEO of ClubeUrbano, which became Groupon Brasil, Florian successfully established the company as a leading player in the Brazilian market. Florian began their career as a Consultant at McKinsey & Company, contributing to strategic projects across various sectors. Florian holds a PhD in Medicine, a DDS in Dentistry, and an MD, all from The University of Freiburg.
Cedar
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Cedar’s mission is to empower everyone to easily and affordably pursue the care they need. At a time when consumer-friendly, digital-first experiences are more critical than ever in healthcare, Cedar’s financial technology platform is equipped with modern intelligence to solve many of the fundamental problems that lead to poor consumer financial experiences and administrative waste in healthcare -- radically transforming the healthcare financial experience for everyone.