Pete Baker

Pete Baker is a seasoned professional in the Consumer Electronics industry, serving as President of The BIG Corp since September 2014, where the agency excels in global business development and brand support. With extensive experience as an International Business Manager for leading brands and founder of the CE Business Academy, Baker focuses on education in sales, marketing, and business development. Additionally, Baker is a CEDIA Certified Instructor and a contributing writer for numerous industry publications, showcasing expertise through translated articles worldwide. Previous roles include Vice President of Sales and Marketing at RTI Corp and CEO of Custom Home Integration, highlighting a robust career dedicated to business growth and innovation in consumer technology. Educational background includes attendance at Cardinal Stritch University, the University of Minnesota, and St. Xavier's College.