Yannick Meilhou

Yannick Meilhou is an experienced marketing professional with a strong focus on digital marketing and e-commerce, currently serving as Field Marketing Manager for Finance at Cegid since July 2019. Key achievements include a 117% increase in sales in 2021 compared to 2020 with the same budget, management of a €2.5 million annual acquisition budget, and expertise in lead generation, campaign optimization, and prospect behavior analysis. Previous roles include Digital Marketing Manager for Rendez vous déco and Mister BabyFoot, where significant web traffic was managed, and an International Digital Marketing Manager at TYREDATING under the Michelin group, overseeing e-commerce initiatives across 14 European countries. Early career experiences included a role as Graphic Manager at IENL Media Group, where skills in web design and community management were developed. Yannick holds a BTS in Visual Communication with a specialization in multimedia and web design and a Baccalauréat in engineering sciences.