Federico Piegas

Federico Piegas is a seasoned marketing professional with extensive experience in digital media and performance strategies. Currently serving as Paid Media Head at Ceibo Digital since February 2024, Federico previously held the role of Digital Cluster Lead at EssenceMediacom, managing teams dedicated to the Coca-Cola account in the Southern Cone. Additional key positions include Head of Digital at BassoBrovelli, where coordination of the Paid Media Team was a focus, and Operations Manager at Rekket Digital Hub, responsible for project design and execution. Early career highlights include significant roles at Fox Networks Group and ST Digital, where Federico gained expertise in product management and branding. Federico's educational background includes degrees from Universidad Austral, Instituto Tecnológico de Buenos Aires, and IAE Business School, with a focus on marketing and communication.