Jeniffer Sotelo

Jeniffer Sotelo is an experienced Organizational Change Management consultant currently serving as the Change Management Lead for transformation projects in the Cybersecurity Department at Cemex since February 2024. Prior to this role, Jeniffer worked at The HEINEKEN Company from February 2022 to October 2023, implementing change management and communication strategies for the Global Process Management ERP. Jeniffer's tenure at HEINEKEN MÉXICO included positions as Sales Capabilities and Digital Transformation Leader, where a customer-centric and digital approach was developed, as well as roles leading sales training programs and trade marketing initiatives. Earlier experience includes strategic planning roles at OXXO and an internship at Ford Motor Company focused on production line optimization. Jeniffer holds a degree in Industrial Engineering from Tecnológico de Monterrey and is currently pursuing a Master's in Business Administration specializing in Human Resources at Universidad Tecmilenio.