Alejandro Humbser de la Jara

Alejandro Humbser de la Jara is a seasoned commercial leader with extensive experience in strategic sales and marketing across various sectors, including retail, FMCG, and construction. Currently serving as Director Comercial Non Food at Cencosud S.A. since September 2022, Alejandro oversees commercial strategies for multiple product categories, driving sales growth and market share. Previous roles include National Sales and Marketing Manager at Pegatex Artecola SAS, where Alejandro successfully implemented new business strategies and achieved significant sales growth, and National Sales Manager for Ferrero in Colombia, where a new distribution model led to a 15% market increase. Alejandro has also held key positions with The Coca-Cola Company, Coca-Cola FEMSA, Grupo Texmoda, and Quala S.A., consistently demonstrating strengths in team leadership, strategic planning, and operational excellence. Alejandro holds a Master in Finance and Management from EUDE Business School, an MBA in Marketing from Universidad EAFIT, and a degree in Business Administration from the same institution.