Center for Scholars & Storytellers
Ellyn Pueschel, PhD, is a Senior Researcher at the Center for Scholars & Storytellers, where management of projects for leading children's media companies, including YouTube Kids and Fred Rogers Productions, is a primary responsibility. Ellyn leads mixed-methods research studies, including focus groups and surveys, and has served as a Fellow, consulting on projects for major companies like Mattel and Disney, while collaborating with interdisciplinary teams. Prior experience includes roles as a Graduate Researcher at the University of Southern California, where research focused on the relationship between anxiety and mistakes in math learning among over 400 PreK-12th grade students, and on preschoolers' social development. Ellyn co-led the Graduate Association for Students in Psychology (GASP), emphasizing diversity, equity, and inclusion initiatives. Academic credentials include a PhD and MA in Psychology from the University of Southern California, complemented by a BA in Psychology from San Diego State University.
Center for Scholars & Storytellers
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The Center for Scholars & Storytellers (CSS), at UCLA, collaborates with leading scientists to provide research-based insights for content creators crafting authentic and inclusive stories for children (ages 2-9) and adolescents (ages 10-25). Our focus is on entertainment content that supports young people's social and emotional health and well-being, emphasizing changing ingrained cultural narratives around the critical issues of diversity, equity, inclusion, and accessibility (DEIA), mental health, and inequality. CSS brings academic rigor and real-world entertainment expertise to every project we undertake. By partnering with more than 60 subject-matter experts, scientists, graduate students, research assistants, and academic collaborators worldwide, we help the entertainment industry reimagine and strengthen its content so that young people can thrive and grow. Our original research and valuable insights and tools have been featured in several major media sources such as ABC News, EdSource, NBC News, the New York Times, Today, and more. In just a few years, CSS has grown across all content sectors and is being used by some of the industry's most well-known names, including media companies (Disney, Paramount, Pixar), tech (YouTube, Google), gaming (Twitch, Ninja), public health (Surgeon General, LA County of Education), and consumer products (Mattel, Lego, Barbie). CSS was founded in 2019 by award-winning Dr. Yalda T. Uhls, a former senior film executive who subsequently received a Ph.D. in developmental psychology from UCLA. Dr. Uhls was recently named 1 of 9 DEI experts who are changing Hollywood. You can learn more about our work at scholarsandstorytellers.com or contact us directly here, https://www.scholarsandstorytellers.com/contact-us.