Central 1
Pauline Tu is a seasoned marketing professional with extensive experience in product marketing and program management across various industries. Currently serving as the Senior Manager of Product Marketing for Treasury Services at Central 1 Credit Union since 2016, Pauline Tu directs digital marketing and customer programs while overseeing market research, go-to-market strategies, and product launches. Prior roles include Consultant at BC Hydro, Senior Marketing Manager at Sage Software, and various senior marketing positions at TELUS, where responsibilities ranged from online billing program development to public sector marketing initiatives. Pauline Tu holds an MBA from the Sauder School of Business at UBC, a Certified LEAN Greenbelt Champion designation, and a BCOMM in Marketing from The University of Calgary.
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Central 1
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Central 1 cooperatively empowers credit unions and other financial institutions who deliver banking choice to Canadians. Central 1 provides critical services at scale to enable a thriving credit union system. We do this by collaborating with our clients, developing strategies, products, and services to support the financial well-being of their more than 5 million diverse customers in communities across Canada. For more information, visit www.central1.com.