Cepheid
Darwa Peterson has extensive experience in marketing and communications, currently serving as the Sr. Director of World-Wide Communications at Cepheid since May 2008. Prior roles include Marketing Manager at Open-Silicon from 2004 to 2008, and Marketing Communications Manager at Lightspeed Semiconductor from December 2000 to December 2003. Additionally, Darwa held the position of Marketing Supervisor at IDEC USA from 1990 to 2000, and worked as a Marketing Analyst at Monster Inc. from 1987 to 1989. Darwa holds a degree from the University of California, Davis.
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Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.