Certinia
Sridhar Parameshwaran is a seasoned professional with extensive experience in value engineering, consulting, and strategic sales across various industries. Currently serving as Senior Director of Value Engineering for the International Region at Certinia, Sridhar has successfully built value selling functions that significantly improved win rates and deal sizes. Prior roles include Vice President at Unit4, where a comprehensive approach to value consulting was established, and Senior Director roles at Workday and Oracle, overseeing large teams focused on value management and customer strategy, consistently achieving revenue targets. Additional contributions include advisory roles in elite peer groups and leadership positions at firms such as A.T. Kearney and i2 Technologies. Sridhar holds an MBA from Northwestern University's Kellogg School of Management and advanced degrees in Industrial Engineering from Arizona State University and Veermata Jijabai Technological Institute.
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Certinia
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Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in San Jose, California with offices around the world, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures. For more information, visit www.certinia.com.