Shirley Hu

Shirley Hu is a finance professional with extensive experience in strategic finance, financial planning and analysis (FP&A), and transformation leadership. Currently serving as FP&A, CFO Support, Financial Controller, and ERP Transformation Lead at Certis since December 2023, Shirley oversees finance processes and leads ERP system revamps to enhance operational efficiency. Prior experience includes holding key leadership roles at Singtel and Optus, where responsibilities ranged from managing strategic projects and M&A initiatives to driving FP&A functions and corporate strategy. Shirley has also contributed to financial management at Virgin Mobile Australia and held analytical positions at Foxtel and Young & Rubicam Brands. Educational qualifications include a Master's degree in Accounting and Finance from Macquarie University and CPA Australia certification.