Cetera Financial Group
Keyur Desai is a seasoned executive with extensive experience in data and analytics, currently serving as Senior Managing Director and Chief Data and Analytics Officer at Cetera Financial Group since May 2025. Previously, Keyur held the position of Global Vice President and Chief Data, Analytics and Artificial Intelligence Officer at Herbalife Nutrition from December 2020 to May 2025, where responsibilities included overseeing data initiatives across 96 countries for 7 million users. Keyur's career includes roles at TD Ameritrade, Ascend E-Ventures, and various positions at Informatica, Attensity Corporation, Teradata, Cognos, and MicroStrategy, demonstrating a consistent track record of driving data-driven business outcomes and innovation. Keyur holds multiple degrees from Washington University in St. Louis, including an M.S. in Biomedical Engineering and B.S. degrees in Electrical Engineering and Physics.
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Cetera Financial Group
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Cetera Financial Group is a shared service organization serving affiliates that comprise the second-largest family of independent broker-dealers in the United States.