CHAGEE USA
Stephanie Chia is a seasoned branding and marketing professional with extensive experience in managing brand strategies across various companies. Currently serving as Senior Branding and Marketing Manager at CHAGEE USA since October 2023, Stephanie previously held the position of Head of Branding and Marketing at CHAGEE Malaysia from February 2021 to October 2023, demonstrating expertise in content strategy and team leadership. Prior roles include Retail Online Sales Manager at Syarikat Ashura Sdn Bhd (April 2017 - January 2021), focusing on offline marketing and market research, and Uniqlo Manager Candidate (October 2016 - April 2017), where retail operations and team leadership were key responsibilities. Stephanie began a career through a Sales and Marketing Internship at Cathay Pacific Airways in 2015. Academic credentials include a Bachelor’s Degree in Accounting and Finance from Cardiff University and a Summer Programme in Global Business in Asia from Fudan University.
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CHAGEE USA
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CHAGEE (pronounced CHAH-jee) is a modern tea house with over 5,000 locations, focused on serving freshly handcrafted teas that captivate all five senses, making every visit to our stores a memorable escape from the everyday. As the leading premium tea house operator in China and South-East Asia (Singapore, Malaysia, and Thailand), we strive to provide an authentic and memorable experience. CHAGEE teas, sourced from the finest estates worldwide, offer a diverse palette of flavors that are both healthful and invigorating. CHAGEE is dedicated to promoting wellness and community, providing a mindful space where guests can relax, revitalize, and reconnect over an exquisite cup of tea which gave birth to our moto "CHAGEE together". Headquartered in Irvine, CA, we are commencing the U.S. expansion of corporately-owned tea houses in Southern California with a vision to delivering moments of sensorial pleasure & curating a modern tea culture to inspire and delight the senses. Stay tuned for more posts about CHAGEE USA and our expansion plans for California.