CHAGEE
Eugene Lee is an accomplished marketing executive with extensive experience in leading global marketing strategies across various sectors. Currently serving as Vice President and Chief Marketing Officer APAC at CHAGEE since April 2025, Eugene previously held significant roles at McDonald's, including International CMO (IDL) and Regional CMO for Asia, where responsibilities encompassed overseeing operations for over 16,000 restaurants and generating substantial annual revenues. Eugene's career also includes a pivotal role as Senior Director of Marketing, Strategy & Insights in Malaysia, where a major brand turnaround solidified McDonald's position as the leading QSR brand in the market. Eugene's educational background features a Bachelor's Degree in Marketing from Northwood University, graduating Magna Cum Laude, and exemplary performance in an American Degree Program at Kolej KDU.
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CHAGEE
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CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 4,500+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.