CHAGEE
Zhangrui Chen currently serves as the Associate Director and APAC Head of DTC at CHAGEE since November 2024. Prior to this role, Zhangrui was the Head of E-commerce at DFI Retail Group from October 2023 to November 2024, responsible for Guardian's e-commerce business with comprehensive P&L accountability. Zhangrui previously held multiple positions at PRIME SUPERMARKET LIMITED from August 2012 to September 2023, including Head of E-commerce, where Zhangrui managed all aspects of sales, merchandise, and marketing while achieving significant growth in the e-commerce sector. Zhangrui also worked as Business Head for Prime F&B, and as Customer Relationship Management Manager, overseeing the successful rollout of a CRM system across various outlets. Initial career roles included Assistant Retail Manager and Information Technology Executive, contributing to significant team and operational efficiencies. Zhangrui holds a Bachelor of Business Administration in Banking and Finance from Nanyang Business School, along with qualifications from Temasek Polytechnic and Meridian Junior College.
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CHAGEE
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CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 4,500+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.