Charitable Impact
Luisa Velez serves as the Director of Corporate Communications at Charitable Impact, where responsibilities include leading the public relations and communications strategy for Canada, collaborating with executive leadership and the marketing team to enhance brand exposure through media relations and thought leadership. Prior experience includes serving as Accounts Director at Jimeno Acevedo & Asociados, managing strategic communications, stakeholder engagement, and issues management for high-profile clients such as PwC and Samsung. Luisa also co-founded Panda Studio, a graphic and BTL agency, and has held various roles in consulting and communications across multiple organizations, including advising the Ministry of Transport in Colombia. Educational credentials include a forthcoming certificate in Business Strategy from Harvard Business School and multiple certifications in marketing and communication from esteemed institutions.
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Charitable Impact
Charitable Impact is a free giving platform created to empower generous Canadians like you to make a real difference, no matter what cause you choose to support. How does it work? 1. Make a Deposit Add money to your Impact Account, get an instant tax receipt, and take as much time as you need to decide where to direct your support—no pressure, no deadlines. Get started by adding as little as $5 dollars. 2. Make a Plan When you give strategically, you maximize your impact. Explore causes that are meaningful to you, discover new charities, and plan ahead to make your charitable giving go further. 3. Make a Difference Grant funds to charities and Giving Groups, set up monthly gifts, send charitable dollars to loved ones, or keep adding—when inspiration or crisis strikes, you'll have the funds to help. Since 2011, we've facilitated over $1.4 billion in donations, empowering tens of thousands of Canadians to make a difference in their communities and beyond. Today, our team has grown to include engineers, designers, customer support, operations staff, philanthropic advisors, charitable investment advisors, and many other dedicated professionals who are committed to helping Canadians maximize their generosity. Charitable Impact was named one of the 2024 Canada’s Most Admired™ Corporate Cultures™ Award in the Emerging category. This award reflects our team's hard work and dedication to fostering a culture that reflects our values of imagination, courage, respect, kindness and generosity.