Vaughan F.

Vaughan F. is an experienced professional in digital marketing and customer experience, currently serving as the Manager of Digital Customer Experience and Digital Performance Marketing at Charles Sturt University since February 2019. In these roles, Vaughan has led the development and implementation of innovative digital strategies, focusing on customer insights, media investment, and effective marketing campaigns. Previous experience includes roles as Digital Marketing Officer and Senior Officer of Marketing Campaigns at the same university, where notable achievements included a 25% increase in sales through website optimization and a significant budget reallocation that improved marketing efficiencies. Prior to Charles Sturt University, Vaughan served as Account Director at Dutch Media, focusing on key account management and strategy development, and gained early experience as a Business Intern at Mars and Customer Service Assistant at IGA, INC. Vaughan holds a Bachelor of Business in Management/Marketing from Charles Sturt University and completed a program on Disruptive Strategy at Harvard Business School Online.