Erendida Samaniego

Director Of Marketing, Media And Shopper Marketing For El Super And Fiesta Mart at Chedraui USA

Erendida Samaniego is a seasoned marketing professional currently serving as the Senior Marketing Manager at El Super, a subsidiary of Bodega Latina Corporation, since January 2015. In this role, Erendida oversees the Marketing Department, coordinating all brand marketing initiatives and developing plans to raise awareness for the company's 59 stores across five states. Prior experience includes positions as General Manager at Mercado Activations and Field Marketing Director at DirecToHispanic, LLC, where culturally-relevant marketing strategies were a focus. Additional roles at Terry Hines & Associates and Liberman Broadcasting have contributed to Erendida's extensive background in promotions and field marketing.

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Long Beach, United States

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Chedraui USA

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Based in Los Angeles, California, Chedraui USA is a leading grocery retailer with 377 stores across California, Arizona, Nevada, New Mexico and Texas. With more than 225 years of combined service to our communities, our store banners include El Super, Fiesta Mart and Smart & Final.​ Our company employs more than 24,000 associates and supports our stores through seven distribution centers. Chedraui USA is a subsidiary of Grupo Comercial Chedraui based in Mexico. Come join our teams! https://elsupermarkets.com/careers/ https://www.fiestamart.com/careers/ https://www.smartandfinal.com/careers


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10,000+

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