Richard Shepherd Cmktr

Richard Shepherd MBA CMktr is a seasoned marketing professional with extensive experience in customer engagement, strategic marketing, and brand development. Currently serving as the Senior Marketing Manager for Customer Retention and Development at Chester Zoo, Richard also holds the position of Marketing Director at NORTH STAFFS OPERATIC SOCIETY LTD. Prior roles include Head of Strategic Marketing at Staffordshire University, where Richard was responsible for creating and executing marketing strategies to boost student recruitment, and various roles at Merlin Entertainments plc, culminating in the position of Digital Customer Engagement Manager. Richard's academic qualifications include an MBA from Staffordshire University and several marketing certifications from the Chartered Institute of Marketing.