UnionPay International
Cheng M. is a seasoned brand management professional with extensive experience in strategic planning and communication. Currently serving as Brand Manager at UnionPay International since March 2019, Cheng M. oversees brand strategy and media planning for the Hong Kong, Macau, and South Asia markets. Previous roles include IMC Training Consultant at Baidu, Inc., Brand Director at Leo Burnett, and Brand Director at HomarTAD, where significant contributions were made to communication strategies and business development. Earlier career stages involved account management at leading advertising agencies, with a strong foundation in communications and media studies from Monash University, where Cheng M. earned both a Master’s and a Bachelor’s degree.
This person is not in any offices
UnionPay International
UnionPay International ("UPI") is a wholly owned subsidiary of China UnionPay, established in Nov 2012. UPI is a bankcard association established under the approval of the State Council and the People's Bank of China, and has become a central and pivotal part of China's bankcard industry. In partnership with more than 2600 institutions worldwide, UPI has enabled card acceptance in 183 countries and regions with issuance in 83 countries and regions. UPI's innovations enable its bank customers to offer consumers choices: pay now with debit, ahead of time with prepaid or later with credit products. From the world's major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime and make purchases online, transfer funds and access basic financial services; all of which make their lives easier and help grow economies. Behind the UPI brand are the talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world. For more News & Updates, please follow UPI's official Facebook (UnionPay Interntional) and Twitter (UnionPay_Intl).