Raphaël Jouve

Raphaël Jouve serves as the Global Head of Brand Architecture & Innovation for The Glenlivet at Chivas Brothers, following a series of strategic roles within the company, including Global Marketing Manager and Global Senior Innovation Manager. With a solid background in brand management and strategy, Jouve has driven the global strategy for The Glenlivet and led product innovations across Chivas Brothers’ Scotch whisky portfolio. Prior experience includes a tenure at RB as Global Senior Brand Manager for Hygiene Brands, where strategic marketing initiatives were executed, and various roles at Henkel, focusing on consumer brand management in the Asia-Pacific and Western Europe regions. Jouve holds multiple degrees in marketing and business from esteemed institutions, including Harvard Business School Online and Columbia University.