Jim Grates

Sr. Director, Paid Media & Digital Marketing at Choice Hotels

Jim Grates is a seasoned marketing professional with extensive experience in digital marketing and media strategy. Currently serving as Sr. Director of Paid Media & Digital Marketing at Choice Hotels International, Jim has previously held significant roles including Director of Digital Marketing at Window Nation, and various leadership positions at Audible, Hilton, and leading agencies. noteworthily, Jim directed the acquisition media team at Audible, overseeing a cross-functional group, and led a marketing transformation initiative at Hilton with a substantial budget. Additionally, Jim has consulted for agencies on digital media strategy and has a strong background in business growth and campaign execution, highlighted by successful account management and innovative marketing strategies across multiple sectors. Jim holds a Bachelor's degree in Philosophy from Boston University.

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Choice Hotels

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Choice Hotels International, Inc. is an American hospitality holding corporation based in Rockville, Maryland, in the United States. On ChoiceHotels.com you can book hotels for your business trip or meeting, find a leisure hotel for your weekend getaway family vacation, or even a welcomed stop along the road. Our hotel brands range from Cambria®Hotels & suites®, to our iconic Comfort Inn® and Comfort Suites®, Sleep Inn®, Clarion® hotels, Clarion Point® hotels, Quality Inn®, Econo Lodge® and Rodeway Inn® hotels. You’ll also find extended stay hotels like WoodSpring Suites®, MainStay Suites® and Suburban Extended Stay Hotel® brand hotels that help you feel more at home while you are away for longer stays. Finally, let the destination reach you at the Ascend Hotel Collection® member hotels, which are our one-of-a-kind, upscale hotels committed to connecting you with the local flavor of the area you are visiting.


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