Abby Borden

Abby Borden is a seasoned marketing and revenue leader with extensive experience in driving growth and brand development across various industries. Currently serving as Founder & CEO of Inkwell GTM, Abby specializes in helping early-stage teams achieve traction and build meaningful brands. Previously, as Vice President of Revenue at ARTA, Abby achieved significant revenue growth, developed successful sales strategies, and implemented key company initiatives. Additional roles include serving as Fractional CMO at Chord and holding advisory positions at High Alpha, enhancing B2B SaaS company ventures. Abby's career is marked by successful transformations in marketing, sales, and client experience, with a strong focus on strategic alignment and measurable outcomes. Abby holds a Bachelor of Science in Business Administration from Drexel University's LeBow College of Business.