Daria Zarubina

Daria Zarubina is a seasoned professional with extensive experience in data analytics and strategic leadership, currently serving as the Group Director of Client Analytics & Data Science at Choreograph since February 2025. Previously, Daria held various leadership roles at Mindshare, including Group Director and Partner in Strategy & Analytics. Daria's career also includes significant positions at GroupM and MediaCom, where responsibilities encompassed managing teams, leading consumer insights projects, and implementing advanced data analysis techniques for high-profile clients such as P&G and Volvo. Daria's academic background includes an MBA in Marketing from the University of Rochester, a BA in Management from Lomonosov Moscow State University, and proficiency in German, complemented by an exchange program in Economics at Universität Rostock.