Meri Rosen

Meri Rosen is an accomplished marketing professional with extensive experience in shopper marketing and brand management across various industries. Currently serving as Shopper Marketing Senior Manager at Cibo Vita since March 2025, Meri previously held the role of Shopper Marketing Manager at Ferrero from January 2022 to March 2025, successfully managing shopper marketing programs for the company's $1.2B Mainstream Chocolate category. Prior to Ferrero, Meri worked at Nice-Pak Products, Inc. as Associate Director of Retail Category Development, where strategic insights were utilized to inform business decisions and develop effective merchandising strategies. Additional experience includes leading shopper insights at Bayer, managing client insights at IRI, and overseeing customer development at Time Inc., along with substantial brand management experience at Unilever and a background in film and television production at Viacom / Paramount Pictures. Meri holds an MBA in Business/Marketing from Texas McCombs School of Business and a BA in Psychology from Rutgers University, in addition to a Mini-MBA in Social Media Marketing from Rutgers CMD.