Cidade Center Norte
Flavio Fernandes serves as the CEO of Cidade Center Norte since April 2021 and is a co-founder and board member of The Natural Organic Co. | Naturanic since July 2020. Previous roles include CEO of Ducoco from March 2013 to July 2020, Business Unit Head for the International Division at Time For Fun from December 2010 to February 2013, and Business Unit Director at Gafisa from September 2009 to August 2010. Flavio Fernandes also held the position of Sales Director at Nike for a year in 2006 and served as Country Manager at AmBev from 1993 to 2006. Flavio Fernandes holds dual Executive MBA degrees from Columbia Business School and the University of California, Berkeley, both earned between 2008 and 2010, and a bachelor's degree in mechanical engineering from FEI obtained in 1992.
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Cidade Center Norte
Located in the north zone of São Paulo, Cidade Center Norte is a multipurpose complex formed by: Shopping Center Norte, a pioneer in the north zone and one of the most complete shopping and living centers in São Paulo; Lar Center, the first thematic shopping center and a reference in the universe of architecture, design and decoration in São Paulo; Expo Center Norte, an exhibition and convention center that serves events from important segments of the Brazilian economy; Novotel Center Norte, one of the most sophisticated and modern developments under the Novotel banner in the world, with 100% investment by Center Norte and management by the Accor Group; and Instituto Center Norte, a non-profit organization whose purpose is to help improve the quality of life and income of families living in the communities of the northern zone of São Paulo. Occupying an area of 600,000 m², Cidade Center Norte has a privileged location, with easy access to Marginal Tietê and close to the Tietê and Carandiru subway stations and the Tietê bus terminal. Cidade Center Norte is part of the Grupo Baumgart, a privately-held multi-business group formed by companies that are a reference in their segments: chemical industry (Vedacit), services (Shopping Centers Center Norte e Lar Center), fairs and events (Expo Center Norte), hotel and business tourism (Novotel Center Norte) and agribusiness (Fazendas Reunidas Baumgart e Calcário Rio Verde).