Cider
Yulin Chen has professional experience in influencer and social media marketing, currently serving in the Influencer Marketing role at Cider since June 2022. Prior to this, Yulin worked in marketing focused on occasions and delivery at 达能 from December 2021 to June 2022, and engaged in influencer and social media marketing at 网易有道 for a brief period in 2021. Additionally, Yulin gained overseas marketing experience at Midea RAC from January 2020 to November 2020. Yulin holds a Bachelor of Arts in Business English (International Trade) from Guangdong University of Foreign Studies and participated in an exchange program in Business Administration at KEDGE Business School from September 2019 to January 2020.
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Cider
Cider is a globally-minded, social-first fashion brand. Founded in 2020, the company’s innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally-native consumers.