Cineplex
Anneka Mistry is a seasoned marketing and management professional with extensive experience in customer engagement, loyalty, and insights, currently serving as Manager at Cineplex since August 2021. Prior to this role, Mistry held significant positions at American Express, including leading the Internal Acquisition team and overseeing marketing for International Insurance. Mistry's career also includes managerial roles at CIBC, where responsibilities spanned product development and capacity planning. A graduate of McMaster University with a B.A. in Economics, Mistry has a proven track record in launching marketing strategies, managing client relationships, and driving successful campaigns across various sectors.
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Cineplex
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Cineplex Entertainment is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 162 theatres with 1,639+ screens serving approximately 77 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres across Canada and is the exclusive provider of UltraAVX:tm: and the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees.