Eric Masters

Eric Masters is a Client Insights Consultant at Circana, specializing in consumer behavior analysis since August 2023. Previously, Eric served as a project manager and senior analyst at Datassential, contributing to innovative solutions for the food and beverage sector from May 2019 to August 2023. Eric has extensive experience in various roles, including local in-market expert at Oban International, where Eric conducted SEO and content strategies, and as a personal trainer at XSport Fitness, achieving results for clients' fitness goals. Academic credentials include an MBA in Marketing and Innovation from Northwestern University's Kellogg School of Management, alongside professional designations such as CFA Charterholder and CAIA.