Roni Gertel Birger

Roni Gertel Birger currently serves as Head of Growth at Circles, a position held since November 2024. Prior experience includes Head of Growth at Anyword from May 2022 to October 2024, and Social Acquisition Team Leader at Vimeo from January 2020 to May 2022, where responsibilities involved managing paid social channels and achieving significant ROI on marketing spend. Roni also held the role of Head of User Acquisition at Come2Play, leading online marketing for a developer of social multiplayer games. Earlier roles include Performance Team Leader and Performance Manager at Bidalgo, where Roni managed substantial monthly media budgets. Additional experience includes recruiting for Teach First Israel, serving as a Research Assistant at Ben Gurion University of the Negev, and being a Team Leader in the Intelligence Corps of the Israel Defense Forces. Roni holds a Bachelor's Degree in Economics and Psychology from Ben-Gurion University of the Negev, achieved with honors.