Citizens Bank
Azra Pravdic is the Head of Enterprise Strategy for Citizens Financial Group. She joined Citizens in May of 2025 and serves on the Executive Committee. She is responsible for leading the corporate strategy function and oversees a broad portfolio that includes corporate development, customer experience, innovation, sustainability, and an agile operating model.
Pravdic most recently served as a Partner at McKinsey & Company where she was a senior member of the firm's Financial Services practice. In this role, she worked with clients on topics such as strategy, growth initiatives, commercial excellence, risk and compliance, and process and cost transformation. She also supported clients on customer experience, including customer strategy and customer journey decisioning. Pravdic began her career at J.P. Morgan Chase.
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Citizens Bank
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At Citizens Bank, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey.