At CITTA, Dadi Nani Ke Nuskhe meet science to create the most effective and safe natural skincare products for babies and kids. Our products are formulated after conducting extensive research on the numerous childcare traditions, rituals, and practices across various regions of India. Like a doting grandma, CITTA products are designed to nurture your little ones with love and pass on the wisdom of time-tested traditions backed by science.

We also know that parenting is anything but easy! That’s why our products are also designed to offer parents maximum convenience when it comes to their child’s skincare.  

Derived from the Sanskrit word “Chitta,” meaning consciousness, our name CITTA embodies our core philosophy of doing everything consciously — we care for people and the planet. 

Made with ethically sourced and manufactured natural ingredients of the highest quality, our products are cruelty-free and dermatologically tested and approved. We work with doctors to keep out harsh chemicals — all our products have skin-friendly pH and are free of parabens, sulphates, silicones, mineral oils, allergens, and toxins. We believe in transparency — all our ingredients are listed on the product labels so that people can make a conscious choice.

Join us on our mission of creating the safest and most effective natural skincare that offers the best of both worlds — Indian traditions and science. Explore job openings on our page to become a #cittazen today🌿

Beauty & Cosmetics

Consumer Goods

Health & Wellness

CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)

CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)'s headquarters in Pune, India

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People (3)

Nitish Nayak

Akanksha Sharma

Florina Martin

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