City Hypermarket
Nermeen Bishady is a seasoned marketing professional with extensive experience across various sectors, including retail, F&B, aviation, and real estate. Currently serving as Head of Marketing at City Hypermarket since May 2022, Nermeen leads brand re-positioning and corporate profile development through PR and CSR initiatives. Previous roles include Head of Marketing & Business Development at Prepline Holdings, where Nermeen managed multiple F&B concepts, and Marketing Manager for Tamdeen Mall Management, achieving notable awards for event programs. Earlier positions include impactful marketing roles at Safi Airways, Wataniya Airways, and IO Centers, focusing on branding, digital marketing, and stakeholder collaboration. Nermeen holds a BA in Mass Communication/Media Studies from Misr International University.
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City Hypermarket
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Established in 1999, Kuwaiti-owned City Hypermarket is one of the leading hypermarket groups in the region. Its slogan “Value at Heart” represents thecore ideology: to serve customers with high quality products at affordable prices. It has continued to evolve over the decades to cater to customer demands by constantly providing new and innovative concepts and, now, by offering an online platform to shop. City Hyper continues to grow exponentially every year and has expanded its store formats to hypermarkets, supermarkets, and convenience stores. Located in Kuwait, the largest of these stores spans over 25,000 sqm, making it the largest hypermarket in Kuwait and one of the largest stores in the entire region.