Angeline Scheinbaum

Angeline Scheinbaum, PhD, currently holds the Dan Duncan Professorship in Sports Marketing and serves as an Associate Professor of Marketing at Clemson University since July 2019. As a Co-Founder of Event Sponsorship Measurement, LLC, Scheinbaum focuses on the effectiveness of event sponsorship investments in achieving marketing goals and Return on Investment (ROI). Prior to this, Scheinbaum served as the Associate Director of Research at the Center for Sports Communication & Media at The University of Texas at Austin from October 2018 to August 2019, fostering interdisciplinary collaboration in sports journalism and media. Additionally, Scheinbaum was an Associate Professor at The University of Texas at Austin's Stan Richards School of Advertising & PR from August 2011 to August 2019, where research centered on event marketing and social media. Scheinbaum earned a Ph.D. in Business Administration (Marketing) from the University of Georgia’s Terry College of Business and holds both a Master of Mass Communication and a Bachelor of Arts in Journalism from the Grady College of Journalism and Mass Communication at the University of Georgia.