Cloze
Lorita Ba has extensive experience in marketing and leadership roles. In 2012, they served as the Head of Marketing and Director of Marketing at TwinStrata, where they developed and executed marketing strategies. From 2014 to 2015, they were the Director of Marketing Programs at NuoDB, leading various marketing initiatives and overseeing a rebranding project. Lorita also served as the Acting Head of Marketing at NuoDB from 2015 to 2016, focusing on improving and optimizing the sales and marketing funnel. From 2018 to 2020, they held the position of Vice President of Marketing at GreatHorn, where they contributed to the development and execution of marketing strategies. Lorita's work experience also includes roles as a Fractional CMO at Afinety and Netgain Technology, LLC, where they provided managed IT services to law firms. In 2020, they joined Carbide (formerly Securicy) as a Fractional VP of Marketing, responsible for making enterprise-class security and privacy accessible to growing companies. Lorita also has experience as a Founder of Narwhal Marketing, offering fractional VP of Marketing and consulting services for start-ups. Most recently, they have worked as a Marketing Leader (Fractional) at Cloze and EdgeIQ. Overall, Lorita Ba's experience spans across various industries and they possess expertise in developing marketing strategies, messaging, demand generation, content marketing, and managing marketing operations and automation systems.
Lorita Ba has a Bachelor of Science degree in Public Relations and Myth Studies from Boston University. The duration of their education at this institution is unclear.
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Cloze
Cloze is like a personal assistant for your professional relationships that is always prompting you at the right moment and remembering what you don’t.It pulls from your apps to automatically create one view of every person and company - all their contact details, and your complete history - every email back and forth, your phone callstogether, your meetings, your notes on Evernote, documents you exchanged and your interactions on LinkedIn, Facebook, and Twitter. We’ll even grab email signatures so your contacts are always up-to-date.It's all organized for you - by contact, company and meeting - without any busy work.With everything in one place, Cloze can put advanced data science to work for you. Cloze figures out who is important and keeps them top of mind, and will even remind you to reach out to a contact and refresh a fading relationship.Cloze organizes by companies too - without any setup. See your complete interaction history with any company, automatically in one place: contacts, email, meetings, phone calls, notes, documents and social media too.There’s no data entry - Cloze is the automatic way to remember everyone.