Club Demonstration Services
Paula F. Rulin is an experienced professional with a diverse background in product demonstration and sales. Currently serving as a Product Demonstrator at Club Demonstration Services since August 2020, Paula previously worked as a Lead Sales Advisor/Product Demonstrator at Daymon from December 2015 to March 2020, where skills in engaging consumers and generating brand awareness were honed. Paula's extensive tenure at IKEA Group from April 1989 to September 2015 included roles as a Swedish Food Market Merchandiser, Furniture Sales Manager, and Marketplace Sales Manager, demonstrating a strong ability to drive sales and improve customer experience. Paula holds a Bachelor of Arts in Spanish Language and Literature from the University of Pittsburgh.
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Club Demonstration Services
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Club Demonstration Services (CDS) has been the in-store marketing provider for Costco for 31 years. Our strategic alliance with Costco and CPGs has driven sales and connected brands to Costco members in Asia, Australia, Europe and North America. The strategic alliance reinforces Costco’s strategy of driving sales by educating members through a sensory experience and product trials.